? Link to the Newsletter

Greetings to our incredible Sparta Loyalty community! As August unfolds, we’re eager to update you with the latest news, insights, and opportunities in the loyalty marketing space.

DigiMarCon Spain: Learning and Networking ?

We’re elated to announce our participation in DigiMarCon – Digital Marketing, Media and Advertising Conferences & Exhibitions Spain on the 7th & 8th. Our experts will delve into cutting-edge strategies and network with industry leaders to bring back actionable insights for our clients. Come meet us to elevate your customer engagement game!

Annual Sparta Loyalty Survey ?

Your chance to shape customer loyalty strategies is here! Participate in our survey and contribute to an industry-defining study. Not only will you get first-hand access to the results, but also enter a draw to win a €50 Amazon gift card!

? Take the loyalty survey – https://lnkd.in/dHrZwHnB
? Take the gift card survey – https://lnkd.in/dEp39qbH

The BIG Handshake Sponsorship ?

Mark your calendars for October 16th – 17th! As the Gold Sponsor of The BIG Handshake event in Amsterdam, we’ll be showcasing our Omnichannel Loyalty Ecosystem platform. Get ready to discover how AI and data can amplify your customer engagement strategies!

Fast Facts: Loyalty Programs ?

Our fact of the month comes from a recent Deloitte study: 60% of consumers aged 18-24 favor point-based loyalty programs. Around 20% would even cease brand interaction if these programs were terminated.

Finnair’s New Loyalty Strategy ✈️

Finnair is taking a new approach by partnering with IAG Loyalty. They’ll be adopting Avios Group Limited, a globally recognized loyalty currency, from 2024. With more perks and award seats, this is a win-win for Finnair and its customers.

In-Restaurant Loyalty Experience ?

Fast-casual chains like sweetgreen and Panera Bread are revamping their loyalty programs to include in-restaurant experiences, marrying tech and physical spaces to improve customer retention.

Ripple: Blockchain and Loyalty ?

Ripple and PwC are exploring how crypto solutions like Decentralized Identities and zero-knowledge proofs can make loyalty programs more secure and efficient. A promising development!

Omnibus Directive: Loyalty Programs in Poland ??

The Omnibus Directive has clarified the scope and requirements for loyalty programs in Poland. The main focus is transparency, requiring sellers to provide better consumer information.

We’d love to hear your thoughts on these topics. ?

For further loyalty information, check these out:

The BIG Handshake (TBH)
The Loyalty People
The Wise Marketer

Thank you for being part of our community! ?

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When Barbie steps into the spotlight, the world takes note! Mattel’s recent launch of the Barbie movie isn’t just a cinematic victory; it’s a masterclass in marketing, blending storytelling, retail strategies, and loyalty building. Here’s why:

✨Storytelling at its Best: Barbie isn’t just a toy; she represents dreams, aspirations, and the power of imagination across generations. Storytelling, when executed right, captures hearts and strengthens customer bonds.

✨ Retail Surge: The movie wasn’t just entertainment—it was an almost 2-hour-long showcase of the product line, driving an incredible boost in merchandise sales.

✨ Omnichannel Magic: From film to social media, in-store promotions, and online merchandise, Barbie’s presence was everywhere, creating a cohesive brand narrative across all touchpoints.

✨ Building Loyalty: Mattel didn’t just aim for immediate sales. By investing in future generations, they played the long game, focusing on lifecycle marketing and ensuring brand loyalty from young fans who will grow up cherishing the Barbie brand.

✨ The ‘Barbenheimer’ Phenomenon: The simultaneous release with Nolan’s Oppenheimer showcases cinema’s unique, unifying power. A perfect example of how diverse audiences can find common ground and the irreplaceable magic of the theater experience.

For marketers and business developers, the Barbie movie offers a lesson in innovation, strategy, and the deep-rooted power of emotional connection. Whether you’re Team Barbie or just passionate about brilliant marketing, dive deeper into this marketing masterstroke:

? [ eGospodarka.pl ](https://www.egospodarka.pl/182937,Film-Barbie-Majstersztyk-marketingu-i-kolo-zamachowe-konsumenckiej-lojalnosci,1,20,2.html)

? [ Signs.pl] ( https://www.signs.pl/film-_barbie_—majstersztyk-marketingu-i-kolo-zamachowe-konsumenckiej-lojalnosci,401019,artykul.html )

? [Jerzy Ciszewski – Public Relations] ( https://publicrelations.pl/film-barbie-majstersztyk-marketingu-i-kolo-zamachowe-konsumenckiej-lojalnosci/ )

? [Magazyn Manager+ ] ( https://managerplus.pl/film-barbie-majstersztyk-marketingu-i-kolo-zamachowe-konsumenckiej-lojalnosci-16423 )

? [ FOCUS ON Business | media ] ( https://focusonbusiness.eu/pl/wiadomosci/film-o-barbie-majstersztykiem-marketingu/29708 )

? [Interaktywnie.com] ( https://interaktywnie.com/film-barbie-marketingowym-strzalem-w-dziesiatke-ile-pochlonela-omnichannelowa-kampania/ )

? [ Bomega.pl ] ( https://bomega.pl/film-barbie-majstersztyk-marketingu-i-kolo-zamachowe-konsumenckiej-lojalnosci/ )

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1. ✅**Annual Sparta Loyalty – ‘Loyalty Survey’**: We are conducting a comprehensive study on customer loyalty programs and their impact on business success. Participants will receive the survey results before they’re made public. Plus, you can win a €50 Amazon gift card! Participate now: [Survey Link] ? (https://lnkd.in/dgMZCfni)

2. ✅**Annual Gift Card Survey**: Your insights can help us understand gift cards’ real value and effectiveness in business. Take the survey here: [Gift Card Survey] ?(https://lnkd.in/dY7FsXXj)

3. ✅**The Big Handshake Amsterdam October 2023**: We are the official Gold Sponsor for The BIG Handshake (TBH) event, an ultimate gathering of industry leaders in loyalty programs and customer engagement. The Loyalty People and The Gift Club ? Learn more: [TBH Event] ?(https://lnkd.in/gDzNgCqa)

4. ✅**Fast facts! – Customer Loyalty Statistics**: Gen Z Americans have become less loyal to brands since the pandemic. Get more details: [Fast Facts] ?(https://lnkd.in/g75XU7D)

5. ✅**Delta Air Lines to Revamp Loyalty Program for Small Businesses**: Delta Air Lines is transitioning from the “SkyBonus” program to “SkyMiles for Business” to maintain relationships with companies with lower spending thresholds. Read more: [Delta Loyalty Program]?(https://lnkd.in/ddeBAAtu)

6. ✅**Supermarket shoppers in France warned over loyalty card scam**: Carrefour customers face scams targeting supermarket loyalty cards, with fraudsters accessing and using their funds. More information: [Loyalty Card Scam] ?(https://lnkd.in/dp7Benfc)

7. ✅**Expedia Group Announces ‘One Key’ Loyalty Program**: The new loyalty program combines the rewards of Expedia, Hotels.com, and Vrbo, allowing members to earn and use tips across various services. Discover more: [One Key Loyalty Program] ?(https://lnkd.in/d2kENHxF)

Don’t miss out on these updates and opportunities! Follow the links to learn more, participate, and keep yourself ahead of the curve. ?

#SpartaLoyalty#CustomerLoyalty#GiftCardSurvey#YourInsightsMatter#ParticipateNow#LoyaltyProgram

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​​​​​​​

?Don’t miss out on the loyalty event of the year and discover how to unlock the power of AI, digital gift cards, and more!

In summary:

• ✅ Sparta Loyalty is the official Gold Sponsor for The BIG Handshake (TBH) event in Amsterdam on October 16th – 17th.
• ✅ TBH is a gathering of industry leaders and experts in loyalty programs and customer engagement.
• ✅ Gift card programs are evolving with digital options providing more flexibility and personalization.
• ✅ AI is revolutionizing loyalty programs, enabling businesses to gain insights and personalize experiences.
• ✅ Consumer trust in influencers is decreasing, with a growing preference for user-generated content.
• ✅ Myer’s loyalty program received international recognition at the Loyalty Awards.
• ✅ ALDI and Instacart launch ALDI USA Express, offering 30-minute delivery of ALDI-exclusive products.
• ✅ The loyalty management market is valued at $5.57 billion and is projected to grow significantly.

The post The Big Handshake Amsterdam October 2023 appeared first on Sparta Loyalty is Europe's leading Omnichannel Loyalty Ecosystem provider.

✅ Meticulous organization by The Gift Club team created an exceptional experience.
✅ The stunning College of Surgeons provided a breathtaking backdrop for the premier event.
✅ Networking sessions allowed us to connect with industry professionals and gain valuable insights.
✅ Engaging Gen Z with traditional loyalty programs presents unique challenges.
✅ Insightful talk by Tom Peace – Customer Loyalty Expert on the new wave of Gen Z loyalty marketing.
✅ Interactive workshop on securing leadership support for gift card programs.
✅ Captivating talk by Bill Alexander on the art of visionary leadership.
✅ Appreciation to Costas Perkas and Hadie Perkas (G.I.R.L) ? from the Gift Club for organizing an outstanding event.
✅ Excited for future collaborations and joint event in Amsterdam with The Loyalty People and The Gift Club.

Stay tuned for more updates as we apply these insights to revolutionize loyalty marketing and empower our clients to build lasting customer relationships. Together, let’s embrace challenges, seize opportunities, and pave the way for a new era of loyalty marketing.

Link: https://www.linkedin.com/pulse/sparta-loyalty-big-handshake-london-spartaloyalty%3FtrackingId=sZq%252FPsN3Q%252B8%252FJWt4fW2ZKQ%253D%253D/?trackingId=sZq%2FPsN3Q%2B8%2FJWt4fW2ZKQ%3D%3D

Retail Technology Show!

Exciting news from #SpartaLoyalty ?

??? Our time at the #RetailTechShow was a huge success! Here are some highlights:

✅: A supremely well-organized event with high professional standards ?
✅: insane turnout with just under 12,000 visitors ?
✅: Huge interest in our pure omnichannel loyalty solutions ?
✅: Everyone wanted to know about our Loyalty Ecosystem and Gift cards ?
✅: A massive need in the market for omnichannel loyalty as more and more businesses need to integrate all their touch points ?
✅: We’ll definitely be back next year, bigger and better! ?

Special shout out to Michelle Thomas for helping us organize the event ?

Link: https://www.linkedin.com/pulse/sparta-loyaltys-thoughts-retail-technology-show-spartaloyalty%3FtrackingId=mo7QXJR15%252BHpiBq8s8%252BQnA%253D%253D/?trackingId=mo7QXJR15%2BHpiBq8s8%2BQnA%3D%3D 

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Please have a read and let us know what you think! ??

Here is a brief summary:

• Introducing a new AI-powered ‘Churn Prediction’ product to predict customer actions and boost retention
• Sparta Loyalty Platform offers personalized customer experiences and integrates with CRM, e-commerce, and marketing automation systems
• Retail Technology Show in London on April 26th-27th, 2023; the opportunity to meet the team and discuss Omnichannel Loyalty Ecosystem
• Customer Loyalty Report 2022 offers insights from top-level CMOs, CRM executives, and loyalty professionals on loyalty program challenges and trends
• Fast Facts: 97% of American consumers are loyal to at least one brand; 56% stay loyal to a brand that “gets them”; 40% say quality products make them loyal
• Sponsoring The Loyalty Academy’s First European CLMP™ Certification Workshop
• Newsweek identifies America’s Best Loyalty Programs 2023, with the highest-rated rewards programs in supermarkets, clothing, and fast food categories
• Salesforce partners with Polygon for an NFT-based loyalty program
• BMO Financial Group acquires Air Miles rewards program from LoyaltyOne Co.
• Salesforce launches platform for big brands to create NFT loyalty programs

The post 4th Edition March 2023 appeared first on Sparta Loyalty is Europe's leading Omnichannel Loyalty Ecosystem provider.

Here are some brief highlights ??

Follow the link
 

? Exciting news! The latest Sparta Loyalty Newsletter is out, and it’s all about AI and loyalty. ? Discover the possibilities of Next-Best-Offer AI technology, an omnichannel loyalty ecosystem, and CRM integration. Find out how to personalize customer experiences, improve engagement, and increase revenue growth. ?? Plus, don’t miss the opportunity to meet the Sparta Loyalty team at the Retail Technology Show in London on April 26-27, 2023!

?? Access the full whitepaper here: https://lnkd.in/dcqAnqHk 
 

? Sparta Loyalty is thrilled to announce the Customer Loyalty Report 2022! ? Get insights from top-level CMOs, CRM executives, and loyalty professionals from global brands such as New Balance, Gatta (FERAX sp. z o.o.), Briju 1920, and many more. Use the report to advise your customer loyalty strategy for 2023 and beyond! ?

Access the report at www.SpartaLoyalty.com.

??? Check out our most famous #FASTFACTS on brand loyalty statistics from last month. Learn how consumers think about personal information, the number of purchases needed to build brand loyalty, and the essential factors for customers.

Read more at www.SpartaLoyalty.com 

? Sparta Loyalty is officially sponsoring The Loyalty Academy’s First European CLMP™ Certification Workshop! ? Join The Loyalty People and us at this The Wise Marketer-hosted event, and meet our VP, Filip Zajdel, and Marketing Director, Alexander Kubicki. Learn more about the workshop and register at www.theloyaltyacademy.com.

?Follow the link for more!
 

#SpartaLoyalty #LoyaltyAcademy #CLMP #CustomerLoyalty #MarTech #CustomerEngagement #Networking #LoyaltyPrograms

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As #2023 begins, we can anticipate an exciting year for #MarTech and #ConsumerLoyalty ⚙️?

Our #Newsletter in summary ?️?️:

✅The Advantages of a Mid-Sized Loyalty Program Provider: 5 Reasons Why a Mid-Sized Provider Might Be Better Suited to Your Needs

✅Best Buy, Dunkin’, and Starbucks changed their rewards programs. Then came the backlash

✅Jimmy John’s revamps loyalty program with gamification and unique rewards

✅Retailers can build customer loyalty via sustainability discounts

✅In 2023, reactivity is marketers’ secret ingredient for loyalty and engagement

#SpartaLoyalty#Loyalty#Retail#CustomerLoyalty

Subscribe, read and enjoy! ??

??—-> Follow the link ??

??—-> Follow the link ??

??—-> Follow the link ??

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‘Loyalty, omnichannel, and a satisfied customer’ are the words that our resident VP, Filip Zajdel wants to highlight in this most recent publication with BrandsIT??

To paraphrase ?️?️

..To fully use the potential of loyalty, it is necessary to ensure that offline and online sales are included in the loyalty program. In both cases, the consumer must have the opportunity to collect points and take advantage of promotions. The basis is to conduct activities in such a way as to ensure consistency of experience for customers, regardless of the place of purchase chosen by them.” ✅✅

For the full scoop ?? follow the link!
 

??—> https://lnkd.in/dcYVYCPk

??—> https://lnkd.in/dcYVYCPk

??—> https://lnkd.in/dcYVYCPk

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