The three ways you can supercharge customer loyalty during Black Friday and Cyber Monday
As 2022 began, in light of the post-pandemic recovery, many challenges remain for the final quarter of 2022. This year’s peak buying season, namely coming
Sparta Loyalty Report 2022
Sparta Loyalty would like to announce our Customer Loyalty Report 2022! We have spent the whole year crafting this report with insights from top-level CMOs,
The 5 ways you can boost customer loyalty in DIY/Hardware Retail
When most people think about loyalty programs, they consider frequent flier programs or hospitality-based schemes, rather than loyalty programs based in the DIY/Hardware sphere. At first glance,
Luxury Automotive Loyalty – Is it dying or in rebirth?
Europe is undeniably the heartland of luxury automakers with brands such as Mercedes, BMW, Porsche, and Audi, while outside the continent, brands such as Bentley, Land Rover,
The 5 ways Web3 will supercharge Customer Loyalty
The methods in which Web3 will push loyalty The demise of third-party cookies has made it increasingly more difficult for marketers to extend their grasp. More
Web3 and the future of Customer Loyalty
The world is changing and with it comes a paradigm shift in the way we perceive the internet and our online lives. But with this change comes
The valued customer: Inflation, uncertainty, and the power of loyalty programs
As recent years have rolled by, it seems that the world is hopping from one crisis to another. Yet again, it seems that consumers are back
The mental and the physical: Dualism in loyalty programs and how to look after your customers’ needs
Loyalty programs have gone through a revolutionary change in the pandemic era creating quite a divide between consumers and companies. Many industry leaders have found
The Art of Communication
They say that at the heart of every good relationship, communication is key. Bearing this in mind, creating new avenues for your business to grow and building a stable communicative
Who are you tossing your coin to? The Witcher, Netflix and Subscription Based Loyalty
Before you toss a coin to your Witcher, have you considered how many coins you have tossed to Netflix or any other streaming service for that matter? And why