How to gain 12000 new clients in a month? Sparta Loyalty presents Gatta Club, our latest loyalty program
How to gain 12000 new clients in a month? Sparta Loyalty presents Gatta Club, our latest loyalty program The proof is in the pudding! On
Sparta Loyalty and Loyalty Planet
A forum dedicated to the ongoing innovation of loyalty programs in Europe On April 21-22, 2022, Sparta Loyalty will take part in one of the
Analytics with AI – the key to loyalty success
Filip Zajdel – Business Development Manager, Sparta Loyalty Analytics with AI – the key to loyalty success Artificial intelligence, machine learning, data analytics. These are
Sparta Loyalty unites with The Loyalty People and makes its entrance into the markets of Western Europe
Sparta Loyalty has united with The Loyalty People – a global strategy consultancy with a laser focus on loyalty, CRM and customer engagement who provide themselves offering loyalty
The AI Revolution in Loyalty Marketing: Unveiling Future Potential
This article aims to explore the critical discoveries from scholarly sources, shedding light on how AI can revolutionize loyalty marketing and drive businesses toward unprecedented success.
The Power of Customer Loyalty Programs over 40 Years: Unlocking Growth in the Modern Era
A comprehensive meta-analysis titled “40 years of loyalty programs: how effective are they?” conducted by the Journal of the Academy of Marketing Science in January 2022 sheds light on the benefits of implementing customer loyalty programs in the contemporary context.
The Barbie Movie: A Masterstroke of Marketing, Customer Loyalty, and Retail Strategy
Still, Mattel’s gamble has paid off, with the film raking in an impressive $155 million domestically over its opening weekend and a staggering $337 million globally, earning the title of the highest-grossing debut 2023.
The Evolution of CRM Management: The Vital Skills and Emerging Challenges in 2023
The Emergence of Advanced CRM Management The role of the CRM Manager has evolved significantly in recent years. Today, LinkedIn records over 200,000 professionals listing
Unlocking Luxury Value: The Impact of Emotional Intelligence and Artificial Intelligence on Customer Outcomes
This article delves into the relationship between luxury value perceptions and attitudinal outcomes in the context of luxury brands. It highlights the limited attention given
Enhancing Customer Loyalty: Contrasting AI Use in Loyalty Programs and Customer Service
In the age of digital transformation, integrating artificial intelligence (AI) and machine learning (ML) has brought about a significant revolution in various industries, including customer loyalty