Are we green or are we mean? Corporate social responsibility and its impact on the environment and company profitability
Introduction – Corporate Social Responsibility and its relevance in today’s social climate Climate change. Pollution. Environmentalism. Carbon Tax. Emissions! END OF DAYS! No doubt you
New realities in loyalty programs. Contactless solutions and the era of COVID-19.
*Cough, Sneeze, Cough* The pandemic continues to rage on and on, with little to no signs of slowing down. The scenario where the virus will be here with us
Customer Relationship Management (CRM) – focus on the loyalty of your customers.
Relationship building within your customer base is one of the most intricate and difficult processes to enact. Each company that wants to create a stable and positive brand
Gifts that keep on giving. Gift cards and their benefits for your company.
We have all at one point in our lives purchased a gift card for someone, whether diserving or discerning, and sometimes not. They seem to encapsulate our lives in
Survival Skills – A 13 step guide to maximizing your loyalty program and crisis management
Financial crises are rarely seen – if ever, in any positive light. They are at the crux of despair for global markets, social development, educational faculties
How to find love in all the right places. Customer loyalty and your target group.
How lovely it is to fall in love isn’t it? With love we know that the heart of any good relationship is creating a strong bond with your
The Psychology of Loyalty Programs – How to increase customer retention
‘An exploratory idea to help businesses connect with their clients on a whole new level’ What are loyalty programs, and how do they affect us Loyalty, loyalty, loyalty! All
Does the perfect reward for your client exist? Check how to properly motivate customers via our loyalty program guide
Consumer choice is a process that is determined through various factors. When preparing a loyalty program, you must remember to design it so that its future participants want
Brave New World – Customer Loyalty Programs and the coming decade
“Points are dead..!” Shell cried out while completely revamping its UK loyalty program as if the world was ending. But to be completely sincere, we can observe that it is rare that multi-partner loyalty programs fail to achieve their own set goals as they usually clash and do not coincide with each other.