Sparta Loyalty – CLMP™ Loyalty Academy Europe Summary
Sparta Loyalty’s Marketing Director, Alexander Kubicki, recently attended the CLMP™ Loyalty Academy Europe event, a gathering of loyalty professionals. The event provided valuable insights and discussions,
CLMP and the case for a new world of Loyalty Marketing
Sparta Loyalty has been openly advertising its upcoming attendance and sponsorship of the first-ever continental Europe CLMP ™ workshop held by the Loyalty Academy of The Wise Marketer Group. As a
The Power of Loyalty in the Modern Business Landscape
As businesses strive for customer engagement and retention in an increasingly competitive marketplace, the concept of loyalty has taken center stage. Today, customers have more
Love Is In The Air – Loyalty Programs and Valentine’s Day
Valentine’s Day is an important holiday for retailers, with many companies offering special promotions and sales to capitalize on the increased demand for gifts and
Top trends for Customer Loyalty in 2023
As we look ahead to 2023, several trends are expected to shape the world of customer loyalty. Here are some of the top trends to
The Advantages of a Mid-Sized Loyalty Program Provider: 5 Reasons Why a Mid-Sized Provider Might Be Better Suited to Your Needs
In the world of Marketing, it pays dividends to think on your feet. This is especially true of the ever-changing face of Customer Loyalty as
The three ways you can supercharge customer loyalty during Black Friday and Cyber Monday
As 2022 began, in light of the post-pandemic recovery, many challenges remain for the final quarter of 2022. This year’s peak buying season, namely coming
Sparta Loyalty Report 2022
Sparta Loyalty would like to announce our Customer Loyalty Report 2022! We have spent the whole year crafting this report with insights from top-level CMOs,
The 5 ways you can boost customer loyalty in DIY/Hardware Retail
When most people think about loyalty programs, they consider frequent flier programs or hospitality-based schemes, rather than loyalty programs based in the DIY/Hardware sphere. At first glance,
Luxury Automotive Loyalty – Is it dying or in rebirth?
Europe is undeniably the heartland of luxury automakers with brands such as Mercedes, BMW, Porsche, and Audi, while outside the continent, brands such as Bentley, Land Rover,